Kai Cenat, the popular streamer and content creator, recently revealed why he turned down a $60 million deal from the streaming platform Kick. The offer had been for him to split his time between Twitch and Kick, and then officially announce a move to Kick.
On the Club Shay Shay podcast (hosted by Shannon Sharpe), Cenat explained that although the money on paper was huge, it was “not right” for him given what he had already built on Twitch and the relationships in his community. He said:
“Not all money is good money. Some money you could take, and deals you could sign, that would jeopardize everything that you built up.”
He added that his faith played a role in the decision — when he hung up the phone, he prayed, asking for guidance not to regret taking a deal that felt off.
By refusing the offer, Cenat says he preserved his integrity, his connection with his community, and what he wants to be known for — not just chasing dollars.
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