Lagos, Nigeria — Moniepoint Microfinance Bank (MFB) has officially appointed Nigerian striker Victor Osimhen as the face of its latest brand campaign, “Made for Your Progress.”
The campaign aims to redouble Moniepoint’s support for Nigerians — both individuals and small businesses — who are actively working toward personal growth, financial stability, and economic contribution.
What They Said
Babatunde Olofin, Managing Director of Moniepoint MFB, emphasised that the bank has long recognised the informal sector’s crucial role in Nigeria’s economy. He explained that “Made for Your Progress” is not just a slogan but a promise to provide the “financial comfort, confidence, and freedom” needed by people chasing their dreams.
Osimhen, who recently made headlines with his €75 million move to Galatasaray, expressed pride in being part of a campaign that aligns so closely with his personal journey. He spoke about how determination, facing challenges head-on, and staying true to one’s goals have been hallmarks of his path — values he sees reflected in Moniepoint’s vision.
What the Campaign Entails
- The campaign will roll out across both traditional and digital platforms.
- Moniepoint intends to feature stories from real customers, showing how its services — from personal banking to business solutions — impact everyday lives.
- Highlights include usage of the Moniepoint personal banking service, which includes money transfers, bill payments, airtime purchases, and a debit card usable at ATMs, POS terminals, and online.
- The bank already supports over 10 million businesses in Nigeria.
Why It Matters
For Moniepoint, this is more than a marketing move — it’s an investment in trust. By partnering with a nationally beloved and successful sports figure like Osimhen, the bank is signalling that it stands with Nigerians in their pursuit of “progress” — whether that’s starting a business, growing savings, or simply handling day-to-day financial needs.
Osimhen’s own rise in football — from humble beginnings to the international stage — offers a powerful parallel to what Moniepoint is promising: that dedication + support = growth.
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